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Cultivating a corporate code of conduct can help a business thrive but a considerable number of Canadian IT firms are failing to promote business ethics within their organization, according to industry experts.

By developing regulations that are in synch with the values of its workers and customers, a company can boost its bottom line attract and retain more talent and nurture a favourable image among its clientele, says David Nitkin, president of EthicScan Canada Limited, a full-service ethics consultancy firm based in Toronto.

But, Nitkin said, the records of many Canadian IT firms remain spotty at best when considering issues such anti-harassment policies, good governance, conduct towards customers and competition and environmental policies.

"Many IT companies in Canada do not even have a whistle blower protection program," he said.

Setting up of a system where employees are guaranteed anonymity and protection when they report unlawful activities, unfair practices, or discriminatory behaviour within the company is crucial for the welfare of both workers and the organization, according the ethics expert.

Studies have shown that without an effective mechanism, it is likely that two out of three witnesses or victims to a wrongdoing would refuse to come forward or file a report. If left unchecked the situation could lead to staff demoralization and resignation or even open the company to possible involvement in illegal activity, said Nitkin.

While the general public has expressed growing concern over environmental issues, many companies also fail to properly and accurately report their performance in implementing ecologically friendly and sustainable practices.

"Many companies would have their clients believe that they are in the forefront of green initiatives but they do not even report their carbon emission statistics to any third party regulatory organization," Nitkin added.

EthicScan, which serves more than 1,500 Canadian companies, said it has also received report of firms that raid their competition for top IT talents. Some companies pirate a top executive from another company only to fire that worker again after they have extracted from him or her whatever information they need about the competition.

Elijah Dann, who has taught business ethics and philosophy course at the University of Toronto, says that some corporations tend to treat business ethics like a buffet.

Failure in good corporate citizenry can also be exhibited by a company when it refuses to reveal vital information about its products to customers especially when safety, health and privacy issues are at stake. Many North American firms, for example, are facing public ire and legal battles for selling private information.

Last year one Canadian Internet porn company was sued by Facebook for allegedly attempting to steal personal information of users of the social network.

One global technology firm with offices in Canada believes that developing a code of ethics based on a core set of values mutually agreed upon with its workers is essential.

"Implementing corporate ethics is crucial to our obtaining and retaining employees that help us do our business and serve our customers," said Martha McIvor, vice president of human Resources for Hewlett Packard Canada.

McIvor said HP Canada does have a whistle blower program and a corporate ethics office that investigates reports of any wrongdoing. She said the company also implements an e-waste recycling program.

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