Line of Business
Objectworld introduces VAR-focused UC offerings
Aimed at SMBs, the software offerings help bridge the worlds of telephony and IT2/5/2008 9:56:00 AM By: Jeff Jedras
A revised product line and new offerings from Objectworld Communications aims to make it easier for VARs to integrate the world of legacy telephony with the world of unified communications.
The Ottawa-based provider of unified communications (UC) and communications-enabled business process (CEBP) software solutions for SMBs running Microsoft Windows-based platforms recently announced a revised product portfolio that includes both new offerings and a repackaging of its existing portfolio.
Objectworld president Martin Suter says the company's flagship Call Attendant Office product was previously focused on delivering CEPB to Avaya customers, through primarily an Avaya channel. With its new product line though, Suter says Objectworld can now offer out of the box CEBP to users of virtually any existing phone system.
“Whether it's Nortel, Cisco Call Manager, NEC or Toshiba we don't really care anymore, and we don't have to care,” said Suter. “All of the core capabilities the Avaya community has come to know and love are now much more broadly available.”
With the wider market Objectworld is now supporting, Suter says the company decided to consolidate everything under an umbrella brand, Objectworld UC Server, with three sub editions. At its core, it's a software-only solution, bridging traditional telephony hardware with the IT data centre.
The former Call Attendant Office product is now Objectworld UC Server Standard Edition, and is designed for SMB customers with an existing PBX looking to get into UC.
The second edition is Objectworld UC Server SIP edition, designed for SMBs looking to replace their existing phones with a completely SIP-based solution, and wanting to transition to VoIP without purchasing an existing convergence solution.
Third is Objectworld UC Server CEBP edition, a Windows-based service creation environment the company says will open up new revenue opportunities for VARs, and that is ideal for partners that want to build communications-enabled applications for customers with an existing PBX.
“There's some exciting activity in the market that allows us to greatly extend our reach,” said Suter. “From a channel perspective, it has some very exciting implications as well.”
Page Navigation 1) Three sub editions
2) A larger potential market for VARs
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