Tutorials Archives Page 2

Branded content secrets from AOL Canada’s head of content

ITWC's lead web designer/developer superstar attended the NextMedia conference in Toronto. He shares some of his lessons learned and passes on the best Twitter quotes from the session. I am attending the nextMedia

Published on: November 10th, 2014 Jeff Radecki

A Dreamforce veteran’s guide to surviving the world’s largest single-vendor conference

The first time I attended Dreamforce in 2010, I was the only Canadian journalist in attendance. There were no press handlers herding me into presentation rooms, no familiar faces from my beat back

Published on: October 10th, 2014 Brian Jackson

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Published on: September 2nd, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Published on: August 15th, 2014 Brian Jackson

5 Nexus 5 setups: Brian Jackson, editor of ITBusiness.ca

One fated morning I woke up and started my routine as per normal. I put on a pot of coffee, chose my clothes from my wardrobe for the day, and went to grab

Published on: July 31st, 2014 Brian Jackson

4 answers to the most commonly-asked CASL questions

Even though Canada’s Anti-Spam Legislation (CASL) is coming into force on July 1, there are still a lot of questions about how the new legislation will work. CASL will change how businesses send

Published on: May 23rd, 2014 Candice So

Social sharing best practices from top brands

Successful connection with an audience on social media comes in many different flavours. Your brand's messaging will be impacted by the nature of your industry, your target audience, and external factors too. From

Published on: May 7th, 2014 Brian Jackson

Twitter fights ban in Turkey on its 8th birthday

As Twitter celebrates its eighth anniversary, it's also busy fighting efforts to censor the social media service in Turkey. Turkish Prime Minister Tayyip Erdogan banned Twitter yesterday in the wake of a corruption

Published on: March 21st, 2014 Brian Jackson

Three tips for smart digital marketing

When it comes to digital marketing, there’s a lot more to it than just posting on Facebook, tweeting via Twitter, or shooting creative videos for YouTube. There is a whole slew of creative

Published on: October 22nd, 2013 Candice So

How to set up your own PRISM surveillance system at home

Internet users have been left reeling in the wake of the National Security Agency files released by Edward Snowden to The Guardian newspaper. Suddenly the big, digital universe that promised anonymity to those

Published on: October 11th, 2013 Brian Jackson

Get more out of your Canon dSLR with open source software

It doesn't take long working with video until you realize the most critical quality element is also a counterintuitive lesson in production. The most important part of your video is the audio. Especially

Published on: October 7th, 2013 Brian Jackson

Eliminate business bottlenecks by going digital everywhere

Anthony Raso's Toronto-based car maintenance garage isn't a digital business – customers drive their cars into his shop, they get hoisted on a lift, and he fixes them – but that didn't stop

Published on: October 4th, 2013 Brian Jackson

Two paths to prepare for CASL: Express and implied consent

With the enactment of Canada's Anti-Spam Legislation (CASL) around the corner, it's hard to know what kind of message your business is allowed to send to reach customers, and what kind of message

Published on: September 30th, 2013 Candice So

How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Published on: September 25th, 2013 Brian Jackson

Canadians less affected by social media ads than rest of world

Facebook's stock price soared after its late July earnings call in which it beat Wall Street expectations and showing that mobile advertising was making a profit. After years of the industry struggling with

Published on: August 27th, 2013 Brian Jackson