Tutorials Archives Page 2

Social sharing best practices from top brands

Successful connection with an audience on social media comes in many different flavours. Your brand's messaging will be impacted by the nature of your industry, your target audience, and external factors too. From

Published on: May 7th, 2014 Brian Jackson

Twitter fights ban in Turkey on its 8th birthday

As Twitter celebrates its eighth anniversary, it's also busy fighting efforts to censor the social media service in Turkey. Turkish Prime Minister Tayyip Erdogan banned Twitter yesterday in the wake of a corruption

Published on: March 21st, 2014 Brian Jackson

Three tips for smart digital marketing

When it comes to digital marketing, there’s a lot more to it than just posting on Facebook, tweeting via Twitter, or shooting creative videos for YouTube. There is a whole slew of creative

Published on: October 22nd, 2013 Candice So

How to set up your own PRISM surveillance system at home

Internet users have been left reeling in the wake of the National Security Agency files released by Edward Snowden to The Guardian newspaper. Suddenly the big, digital universe that promised anonymity to those

Published on: October 11th, 2013 Brian Jackson

Get more out of your Canon dSLR with open source software

It doesn't take long working with video until you realize the most critical quality element is also a counterintuitive lesson in production. The most important part of your video is the audio. Especially

Published on: October 7th, 2013 Brian Jackson

Eliminate business bottlenecks by going digital everywhere

Anthony Raso's Toronto-based car maintenance garage isn't a digital business – customers drive their cars into his shop, they get hoisted on a lift, and he fixes them – but that didn't stop

Published on: October 4th, 2013 Brian Jackson

Two paths to prepare for CASL: Express and implied consent

With the enactment of Canada's Anti-Spam Legislation (CASL) around the corner, it's hard to know what kind of message your business is allowed to send to reach customers, and what kind of message

Published on: September 30th, 2013 Candice So

How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Published on: September 25th, 2013 Brian Jackson

Canadians less affected by social media ads than rest of world

Facebook's stock price soared after its late July earnings call in which it beat Wall Street expectations and showing that mobile advertising was making a profit. After years of the industry struggling with

Published on: August 27th, 2013 Brian Jackson

How Facebook’s embedded posts could help your Web site

If your business brand has a presence on Facebook, take note. Today the most widely-used social network rolled out embedded posts. This will give businesses the ability to embed Facebook posts on their

Published on: August 1st, 2013 Wolston Lobo

5 free social media monitoring and analysis Web services

You can't manage what you don't measure. It's an old axiom that is particularly poignant in the digital age. Businesses suddenly need to keep tabs on fluctuating numbers and the reasons behind the

Published on: July 17th, 2013 Wolston Lobo

Four common mistakes among startup founders

Startups get bombarded on all sides with dire warnings of their imminent doom. With adages like "fail hard and fail fast," "75 per cent of startups will fail," etc. it's not too difficult

Published on: July 4th, 2013 Candice So

Four tips for surviving your next meeting

Meetings can be fun – that is, when they’re lively, engaging and productive. But at other times, they can be soul-crushingly difficult, especially when they’re inefficient and drag on. Cloud-based video collaboration service

Published on: July 3rd, 2013 Candice So

How TD Bank became a social business

How do you calculate the ROI on tools that create entirely new forms of collaborations? According to a senior IT executive, sometimes you don't. In this episode of CIO TV, a new series

Published on: July 3rd, 2013 ITBusiness Staff

Crowdfunded satellite telescope raises $1.5M

Looking for an example of a well-crafted, well thought-out crowdfunding campaign? Look no further than the ARKYD 100, billed as the world's first public space telescope. With the help of a hefty, crowdfunded

Published on: July 2nd, 2013 Candice So