Whether you’re a startup or simply a small business, marketing can be a challenge. You likely lack the resources to have a dedicated marketing professional on staff, or to have substantial budget dedicated
Bob Bossman, a hiring manager is searching through various CV’s to hire someone capable to handle the social media assets in the company. He goes through John’s CV and looks up his social
Google Reader has been one of the staples of my online life for years, and I’ll miss it after it slips away into the ether of cyberspace past on July 1. I’ve found
To tweet, or not to tweet? This may no longer be the question for many small businesses. Your potential customers are on Twitter, and so you should be too. Because if you’re not,
When some of the greatest minds in marketing have advice on the why they are successful, it’s time to take a knee and listen. Last week I took part in Digital Marketing Conference,
If a major pizza chain’s phone number was incorrect in local search results in Toronto, that company could lose around $2.5 million in sales annually. That’s what Michael Mire, co-founder and chief executive of
After a decade-long drought, venture capital has become plentiful again in Canada, attendees at the National Business and Technology Conference in Toronto were told on Saturday. “We’ve gone from a decade of inactivity ...
Since Groupon brought us the daily deals phenomenon in 2008, it seems like the business has grown in a thousand different directions. There are now daily deals sites just for restaurants, just for
