Nic Sulsky is the Co-Founder of InGamer. This past week Nic and XConnect host Karim Kanji got together to talk about InGamer’s social gaming platform.

The InGamer 3-screen social gaming platform turns a passive sports-watching audience into an active one.  InGamer provides sports, live event broadcasters & brands a platform that greatly diminishes audience fragmentation, eyeballs being distracted and early disengagement.  It stimulates a stickiness that will allow partners to more effectively monetize that audience wherever & however they are engaged. It’s the logical next step in live sport and live event production licensing, broadcasting, and marketing.

In this conversation we discuss:
– What is InGamer?
– Keeping viewers sticking with the live events to provide value to advertisers.
– People watch Live Events…live! Nic tells the story of a Cosby Show episode.
– Thoughts about NBC decision to not broadcast #London2012 Olympic events live but on tape delay in prime time.

 

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