Engaging with audiences online and through mobile devices in real time is still relatively new, but quickly becoming a must for broadcasters, live event planners, big brands, and others that are looking to create more engaging audience conversations and experiences.

Krista Napier

Toronto-based Chatroll is looking to address this opportunity with its platform for real-time social interaction. I had a chance to chat with Jonathan McGee and Francis Ma from Chatroll June 21, 2010. Here’s a sneak peak into our Q&A:

Q: How do you differentiate Chatroll?
A: Chatroll allows broadcasters to quickly engage large audiences on a PC or a mobile device in real time. It allows the audience members to engage with one another, and the broadcaster, by commenting or asking questions. The conversation remains private (unlike a public forum like Twitter), providing an intimate conversation, but users can still sign in with their social media profiles so that other audience members can find and connect with them.

We provide publishers with analytic data and insight around who is participating and where they are located, what kind of conversation is taking place, and topics that are being discussed, giving them powerful information to better engage with and monetize their audience.

Q: How have customers used the solution?
A: Chatroll was used at the Tribeca film festival in Manhattan, where we powered live Q&A, enabling real-time audience interaction in a single, private online space. Chatroll was also used by Joel Osteen, an American best-selling author and senior pastor in Texas. His ministry reaches over seven million broadcast media viewers weekly in over 100 nations around the world. During one of his live broadcasts from Dodgers Stadium in Los Angeles, Chatroll was used to expand reach and engagement by enabling live social interaction between thousands of audience members in-attendance at the event and thousands of new, previously untapped online audience members.

Q: What are your plans for the solution moving forward?
A: We will continue to scale the solution to work with new platforms, and are looking for partners who can complement the social experience though video, photos or audio to further enable broadcasters to reach, engage, monetize and analyze their audiences in exciting new ways.

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