Blogs

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The coming age of ubiquitous predictive analytics

Share on LinkedIn Comment on this article Share with Google+ 02/08/2014

In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second

4 reasons why native advertising works

Native advertising is the strategy of creating ad materials that fit seamlessly into the environment where they're placed in, like magazine ads that look and read like articles or fun, informative Facebook posts

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Joseph Stark

Mobility central to future of healthcare: panelists

On Jan. 29 at the Toronto Mobile Healthcare Summit, John Mattison and Edward Brown introduced attendees to the idea that we are living through a revolution in the way we take care of

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Tony Drake

Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Cindy Gordon

Are Bitcoins viable for Canadian businesses? Pros and cons

ITBusiness.ca Community Blogger Robert Burko was optimistic about bitcoin and adopted it as a valid payments method for his email marketing service last year. He believed in the upsides offered by the digital

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2014 Robert Burko

Decoding buzzwords: big data, predictive analytics, business intelligence

I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2014 Cindy Gordon

There may be no data sovereignty in the cloud: McAfee chief privacy officer

One of the most talked about issues today is that of data privacy.  And, in the digital world, the privacy of one’s data matters and needs to be vigilantly protected.  Whether you are

Share on LinkedIn Comment on this article Share with Google+ Published on: February 5th, 2014 Brian Clendenin

The 6 most effective security measures for retailers

Data breaches are in the news in full force so far in 2014. First there was the colossal Target security breach that compromised over 100 million customer accounts and may yet impact hundreds of

Share on LinkedIn Comment on this article Share with Google+ Published on: February 5th, 2014 Claudiu Popa

How to hire smart for digital talent

Hiring the right digital marketing talent in today's busy online environment can be a challenge without honing in on the skills and knowledge candidates need to be successful. After all, digital technologies are

Share on LinkedIn Comment on this article Share with Google+ Published on: February 4th, 2014 Michelle Pellettier

Bell customer data leak may lead to more phishing attacks

Bell Canada has suffered a breach of security. According to a company press release that blames an unspecified third party supplier in Ottawa, 22,421 user names and passwords and five valid credit card

Share on LinkedIn Comment on this article Share with Google+ Published on: February 3rd, 2014 Claudiu Popa

Real time data and patient focused apps featured at Mobile Healthcare Summit

Attendees at the Toronto Mobile Health Summit got a chance to see the ways physicians and hospitals are now using real-time data to take better care of patients. Dr Wadea Tarhuni presented the

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Tony Drake

CSEC’s airport tracking in support of ‘lawful access’ erodes trust of Canadians

With an estimated 300 spy agency requests for help with domestic investigations, responsibility for sharing data with the "Five Eyes" foreign intelligence network and an oversight mechanism that has been called "flimsy at

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Claudiu Popa

Mobile technology leads to collaboration between doctors and patients

One Mobile Healthcare Summit participant who has embraced the transformation taking place in the world of health care is Dr. Kendall Ho, the director of the eHealth strategy office for the UBC faculty

Share on LinkedIn Comment on this article Share with Google+ Published on: January 30th, 2014 Tony Drake

Social games improving patient outcomes

Ayogo is a Vancouver company based on the application of game psychology to patient self-care. Its customizable social games and apps engage, educate, and empower patients with chronic conditions. Ayogo CEO and Founder,

Share on LinkedIn Comment on this article Share with Google+ Published on: January 29th, 2014 Tony Drake

Healthcare ‘moving from the hospital to the home’: Mobile Healthcare Summit

Transformation. Collaboration. Exponentiality. These are the buzzwords used today at the 10th Annual Mobile Health Summit in Toronto. Dr. John Mattison, CMIO of Kaiser Permanente opened the conference with a discussion of how

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Tony Drake