by Stuart Crawford
In today’s world of heightened security, full body scanners at airports and CCTV watching every move, it is remarkable how passwords are still kept in the minds of our engineers, in Excel spreadsheets or in our PSAs. What are you doing to secure your clients’ passwords?
For the past few months I have been working with the team at PASSPORTAL, introducing IT service providers to the benefits of making sure their clients’ passwords are properly protected. They can also assure their clients that the right checks and measures are in place.
Besides the technical advantages of having a solution such as PASSPORTAL in place, there is an important marketing advantage and sales angle that we can use to separate an MSP who is using PASSPORTAL from those who are not.
One of the concepts I love to use when working with sales professionals is the “wedge selling” concept. A process designed to create separation between the prospect and his existing IT firm. PASSPORTAL is a great advantage for any MSP or IT Service Provider who wants to get at a leg up over her competitors.
Now, as a business owner, the main advantage is that I know who has access to my office and my passwords, and my service provider can prove it. Can you see the opportunity that exists out there?
Corporations and business owners want to know that their information and data are protected. Business continuity solutions, firewalls and a solution such as PASSPORTAL ensure that your clients’ and your future clients’ information is as secure as possible. MSPs and IT VARs who can prove to their clients that their information is secure immediately have an advantage over those who cannot.
Go ahead and create that wedge. Sign up with PASSPORTAL today, and start using it to protect your clients’ passwords. Use it in your marketing and sales to set yourself apart in the marketplace.
For only $29.95, the cost of a basic membership in PASSPORTAL, you can immediately gain a competitive advantage over other MSPs out there who are not completely protecting their clients.
Stuart Crawford, president and chief marketing officers, Ulistic Inc. After a 9 year military career which saw Stuart rapidly accelerate through the ranks finishing as a Master Corporal in the Canadian Signal Corp Stuart went to work putting into practice the leadership and character traits he learned through his time with the Canadian Forces. He is a member of Editorial Advisory Board of ITBusiness.ca
