Articles By Jeff Jedras

Microsoft’s partners are coming for you, line of business buyer

Get ready, line of business purchaser of technology, because Microsoft Corp. and its reseller partners are coming for you, and the budget you control. Microsoft has thousands of its global channel partners gathered

Published on: July 15th, 2015 Jeff Jedras

Facebook, Twitter & LinkedIn gobbling up global advertising budgets

Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social

Published on: July 15th, 2015 Jeff Jedras

Windows 10 launches on July 29: What happens next?

The hype machine is gearing up with Microsoft Corp. set to release the latest version of its flagship OS, Windows 10, on July 29. What does that mean for you though, and what

Published on: July 14th, 2015 Jeff Jedras

Recruiting in the digital age: 10 ways to attract & retain top talent

TORONTO -- The war for talent is over. Talent won. That was the bold declaration of talent headhunter Bruce Powell last week at The Currency of Talent, an event organized by IAB Canada

Published on: July 13th, 2015 Jeff Jedras

Square now lets consumers open a tab and keep the party going

Five years after it first came to Canada, Square is broadening its toolbox of mobile payment solutions with a new feature that bartenders are sure to like – customers will be able to

Published on: July 13th, 2015 Jeff Jedras

BlackBerry boosts its desktop experience with Blend 1.2

BlackBerry is bringing several new features, including spell check and instant message replies, to version 1.2 of its BlackBerry Blend solution. BlackBerry Blend is the smartphone vendor’s application that lets you bring the

Published on: July 9th, 2015 Jeff Jedras

$30.5M in funding will help Toronto’s Influitive grow advocate marketing business

Toronto-based cloud marketing platform developer Influitive has closed a Series B financing round worth $30.5 million the company says will allow it to expand its offerings and capture a growing opportunity in the

Published on: July 9th, 2015 Jeff Jedras

Push notifications keep users stickier with your app: study

App retention is becoming more challenging but apps with push notification have lower abandonment rates, according to a new study from Localytics. The study from the Boston-based app marketing and analytics company focused

Published on: July 7th, 2015 Jeff Jedras

Cloud computing will be 1/3 of IT infrastructure spending in 2015: IDC

Cloud computing isn’t yet the majority of IT infrastructure spending, but it is definitely the fastest growing portion of the overall market. A new report from IDC Corp.’s Worldwide Quarterly Infrastructure Tracker says

Published on: July 7th, 2015 Jeff Jedras

Ask an Islander: It’s Quora meets Anne of Green Gables

Tourism Prince Edward Island is looking to lure people to the land of Anne and red potatoes with its new Ask an Islander program -- it’s like Quora, but all the answers are

Published on: July 7th, 2015 Jeff Jedras

LinkedIn the social platform of choice for B2B marketers: survey

Business to business marketers may spend a lot of time on Facebook, but ask them what platform is the most important to their business and LinkedIn is actually the clear winner. According to

Published on: July 3rd, 2015 Jeff Jedras

BlackBerry Classic now comes in Cobalt Blue

Just in time for the U.S. Independence Day holiday, BlackBerry has complemented its red and white smartphones with a new BlackBerry Classic that comes in Cobalt Blue. The Classic is BlackBerry's throwback model

Published on: July 3rd, 2015 Jeff Jedras

Omni-channel B2B sales suite gets mobile app

Pepperi is looking to make it easier for business to business customers to make purchases and conduct commerce with the launch of a new mobile app, the Pepperi Mobile Storefront. The native mobile

Published on: July 2nd, 2015 Jeff Jedras

Data-driven marketing & analytics added to demand generation platform

Demand generation provider MarketOne International is boosting the breadth of its marketing and analytics service through a partnership with data integration vendor Scribe Software. MarketOne will use Scribe’s cloud-based integration platform as a

Published on: June 30th, 2015 Jeff Jedras