Articles By Jeff Jedras

4 lessons Wattpad has learned about marketing to millennials under age 25

TORONTO – Millennials under age 25 are a sought after and difficult to reach demographic for marketers. Attendees at the Dx3 digital marketing conference got some tips Thursday on how to reach these

Published on: March 12th, 2015 Jeff Jedras

How the NHL is taking content-based marketing and partnering beyond video

TORONTO – If you want to get Canadians to attend a morning keynote on the second day of a conference, make it about hockey. Canada’s national sport was front and centre for the

Published on: March 12th, 2015 Jeff Jedras

The new privacy: Consumers want more control over their digital identity

With an increasingly connected world and the Internet of things, it's good that consumers are becoming more comfortable sharing their personal information on line. But there's a catch: they want more control over how

Published on: March 11th, 2015 Jeff Jedras

New Sharp professional grade LED displays geared for around-the-clock operations

Sharp Electronics of Canada has expanded its lineup of digital signage solutions with the launch of a number of new displays by its Business Solutions Division. Sharp has launched the new PN-E Series

Published on: March 10th, 2015 Jeff Jedras

Salesforce.com adds intelligence to its Service Cloud

On-demand customer relationship management (CRM) vendor Salesforce.com has unveiled the Salesforce Service Cloud Intelligence Engine—an added layer of intelligence in the Service Cloud that fuels smarter customer service with data science. Citing studies

Published on: March 10th, 2015 Jeff Jedras

CASL’s $1.1 million spam fine: Outlier or the new normal?

News last week of the $1.1 million fine levied by the Canadian Radio-television and Telecommunications Commission (CRTC) against a Quebec company for violations of the Canadian anti-spam law (CASL) has many in the

Published on: March 9th, 2015 Jeff Jedras

Behavioural analytics can save you from a bad hire

If you’ve ever had to hire a new employee, you’ve probably shed a small tear as you stare at a stack of resumes and wonder where to start. And anyone who has applied

Published on: March 9th, 2015 Jeff Jedras

Female-led startups raise less money in Toronto: MaRS study

New data from the MaRS Data Catalyst team raises some troubling questions about Toronto’s startup scene: why do startups led by women and foreign-born founders raise less money? The latest report from the

Published on: March 9th, 2015 Jeff Jedras

It’s easier to visualize the marketing funnel when it’s actually a funnel

It can be hard to gain the insight you need to judge the success of your marketing campaign from a spreadsheet. Web presence analytics vendor gShift Labs thinks a dashboard might help. The Barrie,

Published on: March 6th, 2015 Jeff Jedras

Microsoft offers free preview of the Retina-friendly Office 2016 for Mac

Apple users are about to get some of the new features and functionality on their Mac that PC users have been enjoying in Microsoft’s Office 365 office productivity suite – plus a few

Published on: March 5th, 2015 Jeff Jedras

New Acer Chromebox CXI smallest on market; powered by Intel Core i3 processor

Laptops and desktops powered by Google’s Chrome OS aren’t for everyone, although they are finding a niche as a budget alternative to Windows machines. Acer America is the latest vendor to invest in

Published on: March 5th, 2015 Jeff Jedras

New HP devices built with business DNA

NEW YORK – Seeing a gap in the mobile devices market, Hewlett-Packard Co. is releasing new commercial devices it claims are designed from the ground-up to meet the needs of business users. At

Published on: March 5th, 2015 Jeff Jedras

Apple is new King of the smartphone castle; bumps Samsung to No. 2

After three years of shipping the most smartphones on Planet Earth, Samsung Electronics has been dethroned – Apple is the new King of the Smartphones – and your pocket. The smartphone market had

Published on: March 4th, 2015 Jeff Jedras