Jeff Jedras is a technology journalist with IT World Canada and a member of the IT Business team. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News. His writing has also appeared in the Vancouver Sun & the Ottawa Citizen.
Rare.io of Ottawa is targeting retailers looking to make better use of email marketing to drive repeat business with a new automated predictive email marketing solution. According to the vendor, the solution uses
Canadians follow brands to receive content, so there’s an opportunity for marketers to connect if they deliver the right content, according to a new report from Yahoo Canada. Yahoo Canada recently released its
Canadian marketers that want to make inbound calling Google AdWords campaigns are now getting access to a tool already available in the U.S.: call forwarding. Research has shown inbound calling is still a
Adobe is beefing-up its Adobe Marketing Cloud with what the vendor promises is the industry’s most advanced programmatic ad platform for advertisers and media publishers. According to Adobe, the programmatic advertising platform –
MasterCard is looking for a few good commerce startups, and it’s launching a program to help nurture promising new companies in the space. Technology is rapidly changing the world of commerce, with mobile