Articles By ITBusiness Staff

Brightlane Entrepreneur Awards: Tech entrepreneurs

Entrepreneurs are often told that they must perfect their elevator pitch if they expect success with investors. But the Brightlane Entrepreneur Awards is really taking that phrase literally with its competition that will

Published on: April 15th, 2015 ITBusiness Staff

BrightLane Entrepreneur Awards: Education entrepreneurs

Entrepreneurs are often told that they must perfect their elevator pitch if they expect success with investors. But the Brightlane Entrepreneur Awards is really taking that phrase literally with its competition that will award

Published on: April 2nd, 2015 ITBusiness Staff

Top 10 best April Fool’s day tech gags

Published on: April 1st, 2015 ITBusiness Staff

Brightlane Entrepreneur Awards: Hands-on entrepreneurs

Entrepreneurs are often told that they must perfect their elevator pitch if they expect success with investors. But the Brightlane Entrepreneur Awards is really taking that phrase literally with its competition that will award

Published on: March 27th, 2015 ITBusiness Staff

CMO Digital: Mobile World Congress hints at the future of e-commerce

It's episode 15 of CMO Digital and we're recapping the marketing wisdom that came out of Mobile World Congress, hosted in Barcelona. As you might guess, the focus was squarely on where marketers

Published on: March 14th, 2015 ITBusiness Staff

CMO Digital: Live chat to unlock marketing potential

On this week’s episode of CMO Digital, Fawn and Jim look at how adding live chat to your web site can help unlock marketing potential for your business. Chances are you've seen live

Published on: March 10th, 2015 ITBusiness Staff

CMO Digital: The impact of A/B testing with design

On this week's episode of CMO Digital, Fawn and Jim are examining how some marketers found ways to boost their conversions after setting up simple A/B tests. But before we get to that,

Published on: February 26th, 2015 ITBusiness Staff

CMO Digital: Campaign tracking with UTMs

This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have

Published on: February 13th, 2015 ITBusiness Staff

CMO Digital: Canada’s most influential brands

It's time for CMO Digital episode #11 and Fawn and Jim are counting down Canada's most influential brands for 2014, and looking at the social media success of Bell's "Let's Talk" campaign promoting

Published on: February 6th, 2015 ITBusiness Staff

Ontario legal deadlines are nearing for accessible communications – are your documents ready?

The Integrated Accessibility Standards Regulation (IASR) deadlines on communication supports for the visually impaired are fast approaching for Canadian firms operating in Ontario. We need to address that, says senior product manager, Phil

Published on: January 26th, 2015 ITBusiness Staff

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Published on: January 23rd, 2015 ITBusiness Staff

A CMO to Know: Strahan McCarten, Scalar Decisions

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Published on: January 21st, 2015 ITBusiness Staff

CMO Digital: What to add to your marketing reading list

In episode #9 of CMO Digital, Fawn and Jim are comparing their reading lists for the start of 2015 to stay on top of the marketing field of knowledge. Jim's waiting for The

Published on: January 16th, 2015 ITBusiness Staff

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Published on: January 8th, 2015 ITBusiness Staff

Network intrusions: A 2015 prediction from Howard Solomon, former editor at ITWorldCanada.com

https://www.youtube.com/watch?v=ALIvWJbsnE4 In the year 2015, the ability of IT to detect network intrusions won't improve. There will be more stunning attacks, so your job in the short run is defense. Train staff on

Published on: December 15th, 2014 ITBusiness Staff