Articles By ITBusiness Staff

CMO Digital: The impact of A/B testing with design

On this week's episode of CMO Digital, Fawn and Jim are examining how some marketers found ways to boost their conversions after setting up simple A/B tests. But before we get to that,

Published on: February 26th, 2015 ITBusiness Staff

CMO Digital: Campaign tracking with UTMs

This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have

Published on: February 13th, 2015 ITBusiness Staff

CMO Digital: Canada’s most influential brands

It's time for CMO Digital episode #11 and Fawn and Jim are counting down Canada's most influential brands for 2014, and looking at the social media success of Bell's "Let's Talk" campaign promoting

Published on: February 6th, 2015 ITBusiness Staff

Ontario legal deadlines are nearing for accessible communications – are your documents ready?

The Integrated Accessibility Standards Regulation (IASR) deadlines on communication supports for the visually impaired are fast approaching for Canadian firms operating in Ontario. We need to address that, says senior product manager, Phil

Published on: January 26th, 2015 ITBusiness Staff

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Published on: January 23rd, 2015 ITBusiness Staff

A CMO to Know: Strahan McCarten, Scalar Decisions

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Published on: January 21st, 2015 ITBusiness Staff

CMO Digital: What to add to your marketing reading list

In episode #9 of CMO Digital, Fawn and Jim are comparing their reading lists for the start of 2015 to stay on top of the marketing field of knowledge. Jim's waiting for The

Published on: January 16th, 2015 ITBusiness Staff

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Published on: January 8th, 2015 ITBusiness Staff

Network intrusions: A 2015 prediction from Howard Solomon, former editor at ITWorldCanada.com

https://www.youtube.com/watch?v=ALIvWJbsnE4 In the year 2015, the ability of IT to detect network intrusions won't improve. There will be more stunning attacks, so your job in the short run is defense. Train staff on

Published on: December 15th, 2014 ITBusiness Staff

CMO Digital: Black Friday versus Cyber Monday 2014

This week Jim Love & Fawn Annan talk about Black Friday and Cyber Monday 2014. Why did Black Friday flop? Why did Canadian online shoppers order from the U.S. for Cyber Monday? Tune in

Published on: December 10th, 2014 ITBusiness Staff

A CMO to Know: Judy Bishop, BlackSquare

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Published on: November 28th, 2014 ITBusiness Staff

CMO Digital: Search ad platforms, Google Contributor

Welcome to the sixth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Published on: November 28th, 2014 ITBusiness Staff

CMO Digital: Canadians consuming more mobile video than ever

Welcome to the fifth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week. This

Published on: November 24th, 2014 ITBusiness Staff

CMO Digital: The pay wall falls and fake online reviews

Welcome to the fourth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Published on: November 17th, 2014 ITBusiness Staff