Articles By ITBusiness Staff

CMO Digital: Understanding the customer journey

In CMO Digital episode #10, Fawn and Jim are looking to understand their customers' journey through digital touch points - Fawn's looking at how other marketers are using digital tools to do this,

Share on LinkedIn Comment on this article Share with Google+ Published on: January 23rd, 2015 ITBusiness Staff

A CMO to Know: Strahan McCarten, Scalar Decisions

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Share on LinkedIn Comment on this article Share with Google+ Published on: January 21st, 2015 ITBusiness Staff

CMO Digital: What to add to your marketing reading list

In episode #9 of CMO Digital, Fawn and Jim are comparing their reading lists for the start of 2015 to stay on top of the marketing field of knowledge. Jim's waiting for The

Share on LinkedIn Comment on this article Share with Google+ Published on: January 16th, 2015 ITBusiness Staff

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Share on LinkedIn Comment on this article Share with Google+ Published on: January 8th, 2015 ITBusiness Staff

Network intrusions: A 2015 prediction from Howard Solomon, former editor at ITWorldCanada.com

https://www.youtube.com/watch?v=ALIvWJbsnE4 In the year 2015, the ability of IT to detect network intrusions won't improve. There will be more stunning attacks, so your job in the short run is defense. Train staff on

Share on LinkedIn Comment on this article Share with Google+ Published on: December 15th, 2014 ITBusiness Staff

CMO Digital: Black Friday versus Cyber Monday 2014

This week Jim Love & Fawn Annan talk about Black Friday and Cyber Monday 2014. Why did Black Friday flop? Why did Canadian online shoppers order from the U.S. for Cyber Monday? Tune in

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2014 ITBusiness Staff

A CMO to Know: Judy Bishop, BlackSquare

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2014 ITBusiness Staff

CMO Digital: Search ad platforms, Google Contributor

Welcome to the sixth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2014 ITBusiness Staff

CMO Digital: Canadians consuming more mobile video than ever

Welcome to the fifth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week. This

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2014 ITBusiness Staff

CMO Digital: The pay wall falls and fake online reviews

Welcome to the fourth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Share on LinkedIn Comment on this article Share with Google+ Published on: November 17th, 2014 ITBusiness Staff

CMO Digital: Shoppers with smartphones and the CBC’s World Cup analytics

Welcome to the third episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Share on LinkedIn Comment on this article Share with Google+ Published on: November 6th, 2014 ITBusiness Staff

CMO Digital: How marketers are spending digital budgets

Welcome to the second episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Share on LinkedIn Comment on this article Share with Google+ Published on: November 3rd, 2014 ITBusiness Staff

CMO Digital: Reaching social Moms and building your community

Welcome to the first episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every

Share on LinkedIn Comment on this article Share with Google+ Published on: October 27th, 2014 ITBusiness Staff

CMO Digital

CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how. Visit this site regularly for real-life stories, pragmatic advice, and

Share on LinkedIn Comment on this article Share with Google+ Published on: September 24th, 2014 ITBusiness Staff