Articles By Eric Emin Wood

Rogers to support IoT networks, oil and gas, food industries with new services

Rogers Communications Inc. has reorganized its subscription-based Internet of Things (IoT) networking services, and is now augmenting them with offerings for the oil and gas and food industries, the company announced recently. The

Published on: April 4th, 2016 Eric Emin Wood

Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

Want to use IoT to collect personal data? Pay consumers: Intel

More than half of Canadian consumers - 55 per cent - might be willing to share personal data collected from IoT devices if companies paid for it, while 71 per cent believe they

Published on: March 31st, 2016 Eric Emin Wood

How Canada’s top practitioners approach marketing [infographic]

As part of a wide-ranging survey of today's marketing industry, Salesforce.com interviewed nearly 4000 leaders in the field, with respondents hailing from 13 countries including the U.S., U.K., Brazil, Japan, Australia - and

Published on: March 31st, 2016 Eric Emin Wood

Add 360-degree imagery to your website with Google’s new VR View service

Great news for retailers, designers, travel companies, and anyone else whose apps or websites could be improved with the addition of a 360-degree photo or virtual reality tour: Google Inc. has made embedding

Published on: March 31st, 2016 Eric Emin Wood

New web platform lets users try on makeup from their computers

Toronto-based augmented reality platform developer ModiFace Inc. has released E-Commerce 2.0, a browser-based modification that allows users shopping for beauty products to try on lipstick or eyeshadow while browsing their favourite retailer's website.

Published on: March 31st, 2016 Eric Emin Wood

PwC: 4 steps to help Canadian retailers personalize the shopping experience

Canadians already take a multi-channel approach to shopping, often conducting research online or downloading apps onto their mobile devices before entering a store - and if retailers fail to accommodate them, they'll take

Published on: March 30th, 2016 Eric Emin Wood

Want to woo millennials? TV ads not your best option: Deloitte

Millennials - the cohort born between 1983 and 2001 whose members are now anywhere from 16 to 33 years old - are more influenced by social media and online reviews than by television

Published on: March 29th, 2016 Eric Emin Wood

Google begins AdWords redesign for “mobile-first” market

Google Inc. has announced it will be redesigning AdWords, its signature online marketing service, in response to changing user habits and the evolving nature of its content. In a March 28 blog post,

Published on: March 29th, 2016 Eric Emin Wood

Amika Mobile aims to protect gunshot victims with new emergency service

Ottawa-based Amika Mobile, which has developed a platform used by businesses, retailers, educational institutions, and governments alike to notify first response units and contact potential victims during emergencies, is now applying its expertise

Published on: March 28th, 2016 Eric Emin Wood

ScribbleLive shares 3 steps to improve your digital content marketing strategy

Today's marketers need to focus their efforts on reaching consumers at every stage of the digital journey, from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising,

Published on: March 28th, 2016 Eric Emin Wood

“Smart textile” maker OmSignal is disrupting an industry by embracing it

When Frederic Chanay cofounded smart textiles manufacturer OmSignal with his business partner Stephane Marceau in 2011, his goal echoed the ideals of many a wearable developer - to create technology that could help

Published on: March 24th, 2016 Eric Emin Wood

68 per cent of Canadians now banking online: Yahoo [infographic]

A full 68 per cent of us now conduct our banking online, and 63 per cent would do all of our banking on a website or mobile app if we could, according to

Published on: March 24th, 2016 Eric Emin Wood

MasterCard partners with Bank of Montreal for soft launch of ‘selfie pay’

Bank of Montreal customers who use MasterCard to make online purchases will be taking selfies for a whole new reason this summer, as BMO becomes the first Canadian bank to support MasterCard's new

Published on: March 23rd, 2016 Eric Emin Wood