Articles By Christine Wong

Top 5 Facebook data insights for Canadian marketers

Facebook Inc. is digging deeper than ever before into its Canadian user data to sell itself as a premiere advertising venue for marketers in this country. With its user base in Canada topping

Published on: January 29th, 2016 Christine Wong

Shaw taps set top box data to woo advertisers back to TV

Thanks to the new potential of digital audience data, television isn’t a dead marketing medium just yet. That was the message Shaw Communications Inc. brought to its session at this week’s FFWD Advertising

Published on: January 28th, 2016 Christine Wong

When ‘showrooming’ is a good thing: Top 5 retail tips from Indochino’s new CEO

Indochino Inc. is one of Canada’s fastest-growing ecommerce businesses. So why the heck is it opening up bricks-and-mortar stores? It’s a fair question given that some retailers like Grand & Toy have shuttered

Published on: January 18th, 2016 Christine Wong

Wattpad CEO: Sell Canada as one startup market, not separate ‘silos’

Canada should view and present itself as one startup ecosystem rather than separate hubs like Toronto and Waterloo, Wattpad CEO Allen Lau said Monday as Startup Canada's national tour wrapped up in Toronto. Following

Published on: December 15th, 2015 Christine Wong

IDC predicts smartphone slump, softer ICT growth for Canada in 2016

Sluggish oil prices will take a bigger bite out of Canada’s 2016 tech sector growth than previously expected, IDC predicted Thursday. The sector will likely grow by 2.4 per cent next year, said

Published on: December 4th, 2015 Christine Wong

CFL hunts for a high tech game changer at SportsHack 2015

A Toronto team won Canada’s first national sports themed hackathon on Monday, one day after the Edmonton Eskimos won the 103rd Grey Cup. The timing was no coincidence: the Canadian Football League (CFL)

Published on: December 3rd, 2015 Christine Wong

Report: Canadian millennials savvy on tech but sloppy on security

New research suggests millennials, highly valued by many employers for their tech smarts, may actually be the weakest demographic link in Canada when it comes to cyber security. Despite fearing cyber crime less

Published on: November 23rd, 2015 Christine Wong

Top 10 analytics tips from Data Marketing 2015 conference

Breaking it down by the numbers, there were four experts from two countries and a couple of hundred audience members at a panel session during Thursday’s Data Marketing 2015 conference in Toronto. It

Published on: November 20th, 2015 Christine Wong

IoT? “Never heard of it,” say over half of Canadian businesses

Almost nine out of 10 Canadian businesses admit they aren’t fully utilizing digital technology and their own lack of knowledge may be partly to blame, a new Microsoft Canada survey reveals. Although half

Published on: November 19th, 2015 Christine Wong

ICT checkup: Has Canada’s global standing dropped since 2011?

It looks like Canada has lost some ground to global ICT competitors over the past few years. We decided to revisit key ICT indicators from an infographic we first published in 2011, then compare

Published on: November 13th, 2015 Christine Wong

IDC’s 2016 predictions: IoT headed for huge growth (and security headaches)

Worldwide use of Internet of Things devices will see explosive growth over the next year but so will security breaches related to them, according to IDC’s global technology predictions for 2016. In a

Published on: November 5th, 2015 Christine Wong

Wearable tech still a tough sell in the enterprise: IDC Canada study

While consumers are lining up to slip on FitBits and Apple Watches, wearable technology is still a hard sell in the enterprise, according to new data from IDC Canada. Only four per cent

Published on: October 28th, 2015 Christine Wong

Pay-to-play streaming model could shape the future of 3D printing

The same pay-per-play streaming model seen in the music industry could be coming to the burgeoning business of 3D printing, according to a U.S. expert in intellectual property (IP). With 3D printers, many

Published on: October 26th, 2015 Christine Wong

Here’s why HR should consider predictive analytics sooner rather than later

It didn’t take a data scientist at SAP’s Toronto conference yesterday to figure out that analytics is still a hot topic in human resources. It was obvious from the big turnout for a

Published on: October 16th, 2015 Christine Wong

Case study: L’Oreal Canada gives its enterprise sales solution a makeover

IT adoption can get ugly at times, even when you’re in the beauty business. Just ask Nadir Belarbi. As CIO of L’Oreal Canada, he runs the top selling cosmetics company in this country.

Published on: October 7th, 2015 Christine Wong