Articles By Christine Wong

Bricks-and-mortar retail will die within a decade, says BuildDirect CEO

As a former contractor and the current CEO of BuildDirect, Jeff Booth knows a lot about renovations - but even he says bricks-and-mortar retailing has crumbled beyond repair. In an interview Tuesday with

Published on: May 17th, 2016 Christine Wong

Sharing economy: It’s a wild ride but it’s here to stay, says Zipcar co-founder

One of the sharing economy's global innovators came to Canada on Tuesday to proclaim that the trend is not only here to stay, but killing the traditional business model as we know it.

Published on: May 11th, 2016 Christine Wong

IDC: Canadian business models must shift to reap IoT rewards

Canadian businesses are poised for wider Internet of Things adoption but must reshape parts of their operations to reap the full benefits, according to IDC Canada. About 45 per cent of all SMEs

Published on: May 6th, 2016 Christine Wong

Canadian Tire’s $400 million drive to shift gears as a clicks-and-bricks retailer

This is not your grandfather’s Canadian Tire. An augmented reality catalogue. Virtual reality store displays. A gaming lab. And a fitness obsessed tech genius based in the Ukraine. They're all part of a push

Published on: April 22nd, 2016 Christine Wong

Data race: Under Armour a leader but Canadian firms take a slower pace

The data chief of sports gear giant Under Armour warned Canadian businesses to embrace digital disruption or get left behind on Tuesday, even though new research suggests they’re already slow off the mark.

Published on: April 13th, 2016 Christine Wong

Canadian banks and fintech startups more collaborative than combative, for now at least

The showdown between Canada’s big banks and fintech startups may feature more co-existence and cooperation than competitive combat, judging by a panel discussion held Monday. Two of Canada’s largest financial institutions – RBC

Published on: April 5th, 2016 Christine Wong

RBC adopts ‘Netflix’ approach to branded content with ‘V Morgan is Dead’

One of Canada’s biggest banks hopes a fictional dead heroine can help keep its brand alive with millennial customers. RBC, ranked Canada’s largest bank in 2015 with $1.09 trillion in assets, launched a

Published on: March 30th, 2016 Christine Wong

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing

Published on: March 11th, 2016 Christine Wong

‘P.S. I love you’ and other marketing hacks to grow your business

Shopify Inc. is one of the biggest growth stories in Canadian business right now. Since entrepreneur Tobias Lutke launched the ecommerce platform startup in 2006, the company has achieved astonishing growth. It raised

Published on: March 4th, 2016 Christine Wong

Several problems stand in the way of marketers and IoT utopia

Businesses must move beyond using the Internet of Things for mass marketing to harness it for targeted personalization, an industry panel concluded Wednesday. But they may have to overcome pricing, privacy, and platform

Published on: March 3rd, 2016 Christine Wong

Customer data: If you can’t protect it, don’t collect it, says cyber security expert

Businesses should stop collecting Internet data they don’t need or can’t secure and consumers must take responsibility for the risks they expose themselves to in exchange for online convenience, a security expert said

Published on: February 25th, 2016 Christine Wong

Yahoo, Weight Watchers, Globe and Mail sages share analytics insights in webinar

If the modern content creator feels like they’re drowning in a sea of customer data, that’s because they are – companies and their marketing departments have more opportunities to track, measure, amplify, optimize

Published on: February 24th, 2016 Christine Wong

How big data is leading to big changes at CIBC

Analytics can help banks take a closer look at themselves, not just their customers, according to a top analytics manager at one of Canada’s big six banks. Financial institutions around the world are

Published on: February 18th, 2016 Christine Wong

Regulation? Bring it on, says Uber Canada

Just hours after Toronto averted a cab strike of Kobe Bryant-sized proportions, a top Uber Canada executive said the company actually welcomes calls to regulate ride sharing. Following a panel discussion at Ryerson

Published on: February 11th, 2016 Christine Wong

Retailers grapple with gap between digital marketing and in-store experience

Canadian retailers must close costly gaps between digital marketing and in-store experience, according to a panel of industry experts. The panel at Wednesday’s State of the Retail Marketing Industry event in Toronto explored

Published on: February 4th, 2016 Christine Wong