Articles By Christine Wong

Canadian banks and fintech startups more collaborative than combative, for now at least

The showdown between Canada’s big banks and fintech startups may feature more co-existence and cooperation than competitive combat, judging by a panel discussion held Monday. Two of Canada’s largest financial institutions – RBC

Published on: April 5th, 2016 Christine Wong

RBC adopts ‘Netflix’ approach to branded content with ‘V Morgan is Dead’

One of Canada’s biggest banks hopes a fictional dead heroine can help keep its brand alive with millennial customers. RBC, ranked Canada’s largest bank in 2015 with $1.09 trillion in assets, launched a

Published on: March 30th, 2016 Christine Wong

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing

Published on: March 11th, 2016 Christine Wong

‘P.S. I love you’ and other marketing hacks to grow your business

Shopify Inc. is one of the biggest growth stories in Canadian business right now. Since entrepreneur Tobias Lutke launched the ecommerce platform startup in 2006, the company has achieved astonishing growth. It raised

Published on: March 4th, 2016 Christine Wong

Several problems stand in the way of marketers and IoT utopia

Businesses must move beyond using the Internet of Things for mass marketing to harness it for targeted personalization, an industry panel concluded Wednesday. But they may have to overcome pricing, privacy, and platform

Published on: March 3rd, 2016 Christine Wong

Customer data: If you can’t protect it, don’t collect it, says cyber security expert

Businesses should stop collecting Internet data they don’t need or can’t secure and consumers must take responsibility for the risks they expose themselves to in exchange for online convenience, a security expert said

Published on: February 25th, 2016 Christine Wong

Yahoo, Weight Watchers, Globe and Mail sages share analytics insights in webinar

If the modern content creator feels like they’re drowning in a sea of customer data, that’s because they are – companies and their marketing departments have more opportunities to track, measure, amplify, optimize

Published on: February 24th, 2016 Christine Wong

How big data is leading to big changes at CIBC

Analytics can help banks take a closer look at themselves, not just their customers, according to a top analytics manager at one of Canada’s big six banks. Financial institutions around the world are

Published on: February 18th, 2016 Christine Wong

Regulation? Bring it on, says Uber Canada

Just hours after Toronto averted a cab strike of Kobe Bryant-sized proportions, a top Uber Canada executive said the company actually welcomes calls to regulate ride sharing. Following a panel discussion at Ryerson

Published on: February 11th, 2016 Christine Wong

Retailers grapple with gap between digital marketing and in-store experience

Canadian retailers must close costly gaps between digital marketing and in-store experience, according to a panel of industry experts. The panel at Wednesday’s State of the Retail Marketing Industry event in Toronto explored

Published on: February 4th, 2016 Christine Wong

Top 5 Facebook data insights for Canadian marketers

Facebook Inc. is digging deeper than ever before into its Canadian user data to sell itself as a premiere advertising venue for marketers in this country. With its user base in Canada topping

Published on: January 29th, 2016 Christine Wong

Shaw taps set top box data to woo advertisers back to TV

Thanks to the new potential of digital audience data, television isn’t a dead marketing medium just yet. That was the message Shaw Communications Inc. brought to its session at this week’s FFWD Advertising

Published on: January 28th, 2016 Christine Wong

When ‘showrooming’ is a good thing: Top 5 retail tips from Indochino’s new CEO

Indochino Inc. is one of Canada’s fastest-growing ecommerce businesses. So why the heck is it opening up bricks-and-mortar stores? It’s a fair question given that some retailers like Grand & Toy have shuttered

Published on: January 18th, 2016 Christine Wong

Wattpad CEO: Sell Canada as one startup market, not separate ‘silos’

Canada should view and present itself as one startup ecosystem rather than separate hubs like Toronto and Waterloo, Wattpad CEO Allen Lau said Monday as Startup Canada's national tour wrapped up in Toronto. Following

Published on: December 15th, 2015 Christine Wong

IDC predicts smartphone slump, softer ICT growth for Canada in 2016

Sluggish oil prices will take a bigger bite out of Canada’s 2016 tech sector growth than previously expected, IDC predicted Thursday. The sector will likely grow by 2.4 per cent next year, said

Published on: December 4th, 2015 Christine Wong