Articles By Christine Wong

Online video marketing is ready for its closeup

Bigger isn’t always better when it comes to video-based marketing, according to a panel of Canadian digital content innovators. The name of the game, they told a Toronto audience on Thursday, is not

Published on: July 18th, 2016 Christine Wong

Canadian startups help farmers dig deep into digital tech with drones, big data

Canada’s deep agricultural roots are yielding a bumper crop of startups bringing drones, big data, and the Internet of Things to farming. Fredericton, N.B. company Resson is leading the homegrown pack. It just

Published on: July 7th, 2016 Christine Wong

Are HR and fintech the next business frontiers for virtual reality?

Trading and training aren’t as cool as video gaming but they may become hot business markets for virtual reality (VR) technology. While video games still grab most of today’s VR headlines and users,

Published on: June 28th, 2016 Christine Wong

Big data tips from MLSE’s ‘analytics coach’

Jonathan Carrigan manages one of Maple Leaf Sports and Entertainment’s most important teams. Although properties owned by Canada’s largest sports conglomerate include the Maple Leafs, Raptors and Toronto FC franchises, Carrigan oversees the company’s

Published on: June 14th, 2016 Christine Wong

The ABC’s of marketing to Generation X

They are squeezed by multiple responsibilities and pulled in many directions. In many ways, members of Generation X have been glossed over, as aging baby boomers and up-and-coming millennials grab most of the attention.

Published on: June 9th, 2016 Christine Wong

Go digital or die, Sephora’s expat CEO tells Canadian retailers

As someone who is waging a retail war in the United States, Calvin McDonald wants his fellow Canadians to show the same fighting spirit here north of the border. As president and CEO

Published on: June 1st, 2016 Christine Wong

Steve Nash and other Canadian disruptors on how to play hardball

They never saw Steve Nash coming. He grew up in Canada, not the United States. He played basketball at Santa Clara University, not at an Ivy League athletics powerhouse. He was – still is,

Published on: May 26th, 2016 Christine Wong

Bricks-and-mortar retail will die within a decade, says BuildDirect CEO

As a former contractor and the current CEO of BuildDirect, Jeff Booth knows a lot about renovations - but even he says bricks-and-mortar retailing has crumbled beyond repair. In an interview Tuesday with

Published on: May 17th, 2016 Christine Wong

Sharing economy: It’s a wild ride but it’s here to stay, says Zipcar co-founder

One of the sharing economy's global innovators came to Canada on Tuesday to proclaim that the trend is not only here to stay, but killing the traditional business model as we know it.

Published on: May 11th, 2016 Christine Wong

IDC: Canadian business models must shift to reap IoT rewards

Canadian businesses are poised for wider Internet of Things adoption but must reshape parts of their operations to reap the full benefits, according to IDC Canada. About 45 per cent of all SMEs

Published on: May 6th, 2016 Christine Wong

Canadian Tire’s $400 million drive to shift gears as a clicks-and-bricks retailer

This is not your grandfather’s Canadian Tire. An augmented reality catalogue. Virtual reality store displays. A gaming lab. And a fitness obsessed tech genius based in the Ukraine. They're all part of a push

Published on: April 22nd, 2016 Christine Wong

Data race: Under Armour a leader but Canadian firms take a slower pace

The data chief of sports gear giant Under Armour warned Canadian businesses to embrace digital disruption or get left behind on Tuesday, even though new research suggests they’re already slow off the mark.

Published on: April 13th, 2016 Christine Wong

Canadian banks and fintech startups more collaborative than combative, for now at least

The showdown between Canada’s big banks and fintech startups may feature more co-existence and cooperation than competitive combat, judging by a panel discussion held Monday. Two of Canada’s largest financial institutions – RBC

Published on: April 5th, 2016 Christine Wong

RBC adopts ‘Netflix’ approach to branded content with ‘V Morgan is Dead’

One of Canada’s biggest banks hopes a fictional dead heroine can help keep its brand alive with millennial customers. RBC, ranked Canada’s largest bank in 2015 with $1.09 trillion in assets, launched a

Published on: March 30th, 2016 Christine Wong

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing

Published on: March 11th, 2016 Christine Wong