Articles By Brian Jackson

New software is fit to organize history lecture or varsity football game

Toronto-based e-commerce software maker AudienceView has expanded its event organizing and ticket-selling software offerings with AV Community, targeted at organizations that might have several different organizers working to put together independent events under

Published on: May 19th, 2015 Brian Jackson

New Accenture Analytics Platform is a data scientist in a box

Known best for its professional services division, Accenture announced that it's building up its own technology offerings today with the launch of the Accenture Analytics Applications Platform. The New York-based firm says that its

Published on: May 15th, 2015 Brian Jackson

Salesforce offers Canadian startups one free year of Desk.com

Salesforce.com Inc. dropped by Toronto to remind Canadian startups about some of the free access to its platform they can take advantage of, and pile of some new freebies too - but like

Published on: May 14th, 2015 Brian Jackson

Here’s how Thalmic Labs just made presentation clickers obsolete

Waterloo, Ont.-based Thalmic Labs is freeing PowerPoint ninjas and slideshow wizards from their reliance on handheld clickers with the launch of a new application for its Myo armband, the firm announced on Thursday.

Published on: May 14th, 2015 Brian Jackson

IBM expands marketing cloud with software focused on the customer ‘Journey’

SAN DIEGO - At its Amplify conference on Tuesday, IBM Corp. announced several new products to its Marketing Cloud lineup, offering marketers and merchandisers the ability to track customer journeys across digital touchpoints,

Published on: May 14th, 2015 Brian Jackson

Bank reduces customer service call times with IBM’s Tea Leaf software

SAN DIEGO - When Pamela Dancisin, the vice-president of marketing at Dollar Bank ran into a hiccup in helping customers create new accounts online, she knew her customer service agents needed better visibility.

Published on: May 12th, 2015 Brian Jackson

Second Cup’s ‘Rewards’ mobile app drives brand transformation

For Vanda Provato, vice-president of marketing & category at Second Cup Coffee Co., a new mobile app focused on loyalty rewards and payments is better late than never. After a pilot phase in

Published on: May 11th, 2015 Brian Jackson

IBM software taps into Facebook’s social graph

Users of IBM Commerce software have better access into the data its customers pour into Facebook after announcing a deal with the world's largest social network on Wednesday. IBM Corp. and Facebook said

Published on: May 8th, 2015 Brian Jackson

Canada Post just made shopping online a bit easier for everyone

Canada Post is hoping to spur more online shopping among Canadians with the introduction of its new FlexDelivery service, the postal organization announced on Wednesday. FlexDelivery will allow customers to have the packages

Published on: May 6th, 2015 Brian Jackson

Twitter to name its CFO as its CMO

Twitter's search for a chief marketing officer has been ongoing for many months and now in the wake of a disappointing earnings call, it appears the firm's chief financial officer will be charged

Published on: May 5th, 2015 Brian Jackson

Nicole Arbour spills trade secrets on how to use YouTube like a star

Editor's note: This Hangouts on Air video was edited due to connectivity issues on the part of Brian Jackson. Nicole Arbour's connection was fabulous, naturally.  When it comes to her preferred platform for performance,

Published on: May 5th, 2015 Brian Jackson

Microsoft starts talking about ‘Windows as a Service’ for Windows 10

SAN FRANCISCO - Microsoft CEO Satya Nadella made a passing reference to Windows as a "service" during the opening keynote at Build, but it was fleeting and easy to miss. The references he

Published on: May 1st, 2015 Brian Jackson

I got to demo Microsoft HoloLens and I saw the future

SAN FRANCISCO - The first thing that Microsoft handed to me when it was time for my demo with the HoloLens was a pad of paper and a pen. They were taking away

Published on: May 1st, 2015 Brian Jackson

You might never have to remember another password again, thanks to Microsoft

SAN FRANCISCO - Forgotten passwords are the scourge of the Internet. They create friction for users between intention to complete a task online and attaining it. They are leaked out in mass data

Published on: April 30th, 2015 Brian Jackson