Articles By Brian Jackson

Mobile devices can no longer be ignored in marketing strategy: Gartner

With North Americans spending more than two full hours per day on average looking at their smartphones, it's no surprise that marketing budgets are also going mobile - but that new investment doesn't

Share on LinkedIn Comment on this article Share with Google+ Published on: November 5th, 2014 Brian Jackson

Bell remains most complained-about service provider in annual report

A new wireless code put into effect by the Commission for Radio-television and Telecommunication Services (CRTC) may be helping fewer Canadians feel frustration with their wireless service providers, a new report indicates. The

Share on LinkedIn Comment on this article Share with Google+ Published on: November 4th, 2014 Brian Jackson

Mastercard to launch wearable payments pilot with Bionym

Toronto-based Bionym has struck a deal with MasterCard and a number of banks to do a pilot project where Canadians will use the wearable wrist band as a contactless payment method. The Nymi

Share on LinkedIn Comment on this article Share with Google+ Published on: November 3rd, 2014 Brian Jackson

Double your Android battery life for the cost of a cup of coffee

If smartphones dressed up for Halloween, they’d have an easy time getting a scare out of their owners - going as a phone with a totally depleted battery. Coping with smartphone battery levels

Share on LinkedIn Comment on this article Share with Google+ Published on: November 3rd, 2014 Brian Jackson

Former FBI agent creates system to predict insider threats at Dell

When he was on assignment for the FBI in its Los Angeles field office, John McClurg was charged with bringing down hacker Kevin "Dark Dante" Poulson. Poulson orchestrated a hack of Pacific Bell's

Share on LinkedIn Comment on this article Share with Google+ Published on: October 31st, 2014 Brian Jackson

Customization holds back some from rolling out Salesforce1

The journey of Salesforce.com customers to becoming fully mobile businesses might be a bit longer than anticipated, according to a survey conducted at Dreamforce by an enterprise contentment management software firm. Seismic conducted

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2014 Brian Jackson

‘Phygital retailing’ with Canadian Tire’s Rex Lee

Canadian Tire just launched the digital version of its famous money, but the physical bills that have been around since 1958 are sticking around too. According to Rex Lee, the vice president of

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2014 Brian Jackson

BlackBerry CEO teases BlackBerry Classic

Those who still tightly clutch their BlackBerry Bolds for its hard keyboard, shortcut keys, and trackpad will be encouraged by yesterday's blog post from BlackBerry CEO John Chen. In it, he hints at

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2014 Brian Jackson

Canadian Tire money enters era of mobile payments

OTTAWA -- You know the digital era has fully arrived when even Sandy McTire, the Scottish icon that's appeared on Canadian Tire's paper money since 1961, is adopting mobile payments. On Tuesday, Canadian

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Brian Jackson

Concur partners with Air Canada to account for ‘rogue travellers’

Many office accountants are familiar with the 'rogue travellers' in their company - those who refuse to follow corporate-mandated processes for booking travel and instead just log on to the airline's website to

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Brian Jackson

Windows 10 preview could get touch interface before year’s end

Developers and other keen early adopters have been testing the Windows 10 preview for a few weeks now, but without the benefit of touch interaction. According to an article by Mary Jo Foley

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Brian Jackson

How Kraft collects social data and uses it for marketing

For a company that's known for selling food in a box, Kraft has demonstrated some considerably out-of-the-box thinking when it comes to using social media to inform its marketing practices. Kraft is a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 27th, 2014 Brian Jackson

How social brand managers reacted to crisis on Parliament Hill

Like many other Canadians, the first thing I did after hearing about a shooting taking place at Parliament Hill on Wednesday morning was to jump online to read news sites and Twitter. After

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Brian Jackson

A CMO to know: Cory Coley-Christakos, SAP Canada

As a new feature on ITBusiness.ca for our special CMO Digital section, we're featuring profiles of Canadian chief marketing officers and marketing executives. If you're a CMO and you'd like to be included,

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Brian Jackson

3 people on Twitter putting wearables to work

Every Friday we share three people that we're following on Twitter, and we think that you should follow too. This week, we're following the people that aren't happy with simply using wearable technology

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Brian Jackson