Salesforce.com is hoping to give its user experience a jolt with a new, more modern design for its marquee Sales Cloud service with the announcement of Salesforce Lightning on Tuesday. At its Dreamforce
Does advertising really work? It's the question that marketers couldn't clearly answer for a long time, but the wonders of online measurement and tracking have finally delivered answers. In the days of traditional
Twitter announced on Thursday that it is renaming the Twitter Publisher Network to the Twitter Audience Platform and adding the ability for marketers to drive tweet engagements and video views with the service.
If you need just one more reminder that digital is transforming every business vertical out there, look no further than this infographic from OpenTable. The San Francisco-based company is celebrating the fact that
After an incendiary New York Times article has the Internet buzzing about what sound like unrealistic expectations and harsh conditions at Amazon, its CEO is responding by saying the characterization isn't accurate and
LAS VEGAS - SAP's cloud-based human resources software suite SuccessFactors plans to do away with its oft-complained about Platinum Support plan, replacing it with a different care plan that costs the same but
Users of Vancouver-based HootSuite Inc.'s social media dashboard will now be able to manage Instagram accounts with the cloud software ... but there's a catch. Instagram might be about sharing the moment with your