Articles By Brian Jackson

How AT&T is disrupting its own business with Salesforce Communities

When Sara Straley, a director of product development at AT&T, took on the task of leading a new emerging business markets (EBM) unit out of the telco's Dallas office, she probably never thought

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Brian Jackson

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Brian Jackson

CASL restricts freedom of speech, academic paper argues

Since Canada's anti-spam law (CASL) came into effect July 1, many businesses have been scrambling to bring their communications practices into compliance - and to understand what that compliance requires. But is the

Share on LinkedIn Comment on this article Share with Google+ Published on: November 17th, 2014 Brian Jackson

Contract disputes most common business complaints about service providers: CCTS

Being trapped in a contract without feeling that proper consent was given to the service provider is the frustration that tops the list of Canadian business complaints about service providers, according to data

Share on LinkedIn Comment on this article Share with Google+ Published on: November 17th, 2014 Brian Jackson

BBM Meetings supports HD video chat with 25 participants

Waterloo, Ont.-based BlackBerry launched its new collaboration app for BlackBerrys - and other mobile platforms - today on Thursday with BBM Meetings. What does it do? Well, as you might expect it turns

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Brian Jackson

Time for business to care about IT infrastructure: IBM

It's time that line-of-business leaders became interested in their organization's IT infrastructure and its related capabilities, according to IBM Corp. Companies where business leaders are communicating with the IT department about their requirements

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Brian Jackson

Head Honcho Hangouts with Brian Jackson

The world is changing - the business world included. Technology's impact on every line of business is undeniable and it's the forward-thinking executives that are adapting to that change that are finding success

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2014 Brian Jackson

Microsoft Lync to become Skype for Business

Microsoft Corp. plans to release the next version of its Lync software in the first half of next year, but will be rebranding it as Skype for Business, according to a blog post

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2014 Brian Jackson

Kobo founder launches new startup with healthcare portal

Michael Serbinis, the entrepreneur that created the Kobo e-books business, is turning his attention to the healthcare sector with a new startup being unveiled today - League Inc. League is a personal wellness

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2014 Brian Jackson

Canadians head toward post-PC world for content consumption

The more things change, the more they stay the same, Bryan Segal, the vice president of sales at comScore Inc. might tell you. During his presentation at Toronto's NextMedia conference, he showed statistics

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Brian Jackson

Instagram launches ads in Canada with six brands

Marketers looking to target a Canadian audience may soon have a new option in their toolkit - Instagram ads. The Facebook-owned, snapshot-sharing social network has been ad-free in Canada to this point, even

Share on LinkedIn Comment on this article Share with Google+ Published on: November 10th, 2014 Brian Jackson

Office mobile not free for business after all

Yesterday Microsoft Corp. released news it was changing its approach to its Office mobile strategy, saying it was "bringing Office to everyone" and would allow full-featured free versions on Android and iOS platforms.

Share on LinkedIn Comment on this article Share with Google+ Published on: November 7th, 2014 Brian Jackson