Articles By Brian Jackson

HP’s corporate split presents branding conundrum

Yesterday, Palo Alto, Calif.-based HP Inc. announced it is splitting its 75-year-old technology business into two publicly traded companies: one named after the current corporate entity, and the other named Hewlett-Packard Enterprise. The

Share on LinkedIn Comment on this article Share with Google+ Published on: October 7th, 2014 Brian Jackson

Content marketing study answers the ‘5 Ws’ about B2B strategy

Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: October 6th, 2014 Brian Jackson

Mobile payments: a history of [in]security presentation

Using mobile devices to complete payment transactions in stores is on the brink of mass adoption in North America. What's not clear yet is what technology will be the most popular and how

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Brian Jackson

What will online ads look like in 10 years?

What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Brian Jackson

Quetzal offers iPad-based POS for clothing boutique shops

When Toronto children's clothing store Whistle Kids set up shop a year ago it was considering a point of sales (POS) system that its much larger competitors use, figuring it would need that

Share on LinkedIn Comment on this article Share with Google+ Published on: October 2nd, 2014 Brian Jackson

Tangerine to offer voice biometrics, assistant in updated mobile app

Tangerine CIO Charaka Kithulegoda remembers his bank's first foray into biometric authentication for online users way back in 1999 - a special type of mouse that would scan your fingerprint in order to

Share on LinkedIn Comment on this article Share with Google+ Published on: October 1st, 2014 Brian Jackson

Citrix’s Cubefree app connects mobile worker nomads

If you're a remote worker that is used to turning any local coffee shop you find into a personal office for the day, then you'll want to check out a new free app

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Brian Jackson

Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Brian Jackson

Adobe updates Photoshop Elements and Premiere Elements

Adobe Systems Inc. released a new full-version update to its consumer-focused photo and video editing software on Wednesday, with Photoshop Elements 13 and Premiere Elements 13. Adobe says its updated the software with

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Brian Jackson

Hootsuite acquires Vancouver-based customer service startup

Hootsuite announced today that it has raised another $60 million in funding and that it has acquired social telephony firm Zeetl, another Vancouver-area startup. Zeetl's solution is designed for customer service department that

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Brian Jackson

nCrowd completes acquisition of TeamBuy, offers discounts to users

Toronto-based daily deals sites TeamBuy.ca and Dealfind.com were acquired by Atlanta-based nCrowd Inc. on Wednesday, after their owner made court filings for creditor protection as they underwent a legal restructuring process. Couch Commerce

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Brian Jackson

Market on LinkedIn discussion groups without looking spammy

LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Brian Jackson

Apple pulls back first update to iOS 8

Apple Inc. has retracted its first update to iOS 8 since releasing the major update to its platform last week after users reported the update disabled their device's ability to connect with a

Share on LinkedIn Comment on this article Share with Google+ Published on: September 24th, 2014 Brian Jackson

Internet privacy goes way of the dodo with new ‘privacy marketing platform’

If you've ever hesitated to fill out an online form with your email address in exchange for nabbing a great offer, then you'll understand the idea behind Dodoname, self-described as the "world's first

Share on LinkedIn Comment on this article Share with Google+ Published on: September 24th, 2014 Brian Jackson

Paper, plastic, or Apple Pay: should you support the mobile payments option?

One weekend, 10 million sales. That’s how big Apple’s latest iPhone launch has been so far, with both the iPhone 6 and 6 Plus flying off store shelves, often briskly outpacing demand. The

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2014 Brian Jackson