Articles By Brian Jackson

2015 Predictions: Canadian Tire launches location-based marketing

In 2015, you'll find that there is one more channel for marketers to reach you on that most people didn't experience previously - a message pushed to your smartphone, triggered by your proximity

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2014 Brian Jackson

First look at HP EliteBook 1020 notebook

HP Inc. announced a new addition to its business-class notebook line on Tuesday with the HP EliteBook Folio 1020. Actually two different notebooks because it comes in both a touchscreen version and a

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2014 Brian Jackson

2015 Predictions: Apple Pay will stay out of Canada

Apple Inc. and its CEO Tim Cook made a splash this year when announcing Apple Pay at one of its well-watched keynote events that also debuted the iPhone 6 and the Apple Watch.

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Brian Jackson

Top 10 most popular blogs of 2014

It's hard to believe another year has come and gone, but 2014's days are numbered and we're already looking ahead to 2015 for our coverage. So much happens in the technology world in

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Brian Jackson

What Google Maps redesign means for local businesses

Google Inc. has been pushing out updates to several of its major products as of late - Android, Gmail, search - so the big update that came to its Maps product may have

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2014 Brian Jackson

Don’t buy these cheap tablets rife with security problems

This weekend's Black Friday and Cyber Monday deals will tempt many Canadians to add to their technology collection with slashed prices on tablets - but what compromises might you be making to save

Share on LinkedIn Comment on this article Share with Google+ Published on: November 27th, 2014 Brian Jackson

How the Canadian workforce will change by 2020

Believe it or not, we're almost halfway through the decade with 2015 being right around the corner. Put in that way and trying to predict what challenges companies will face with the Canadian

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

Canada unapologetic about creating new Twitter account

Canada published its first tweet today. Yes, many Canadians have been on Twitter for years of course. But the country never had an official account before Wednesday. It opened up the account with

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

How Canadians plan to nab deals on Black Friday and Cyber Monday

Americans won't be the only ones deal-hunting on the weekend that marks the beginning of the Christmas consumer frenzy, according to eMarketer - Canadians are planning their shopping strategies too. Research from IPG

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

What Canadians want (from their workplace)

Canadians tend to have a reputation for being a polite people - but just wait until their Internet slows down or their smartphone won't turn on. When it comes to expectations of their

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2014 Brian Jackson

Twitter’s got a new offer for marketers in the works

Twitter Inc. announced on Tuesday that it's expanding its commerce offerings with a new product called Twitter Offers. Companies that are advertising on Twitter can use Offers to attach cashback rewards to their

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2014 Brian Jackson

Is UGO Canada’s answer to Apple Pay?

If I were to guess what was in your pockets in right now and without knowing who you are, I'd start with two items - a smartphone, and a wallet. Most of us

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2014 Brian Jackson

A CMO to Know: Marie Hattar, Check Point Software

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2014 Brian Jackson

Canadians wield smartphones in hunt for best Cyber-Monday deals

With the American Thanksgiving coming up Nov. 27, the accompanying consumer frenzy of Black Friday and Cyber-Monday are poised to kick off the holiday shopping season - and more shoppers than ever will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Brian Jackson

Golden night for ITWC at Canadian Online Publishing Awards

IT World Canada (ITWC) was recognized across several of its digital publications and in multiple categories at the Canadian Online Publishing Awards (COPAs) held on Thursday night in downtown Toronto. ITWC won five

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Brian Jackson