Articles By Brian Jackson

Why Sport Chek disrupted its own business with a digital approach

When it comes to transforming its business for a digital world, Sport Chek hardly hedged its bets. It started by totally rebuilding its flagship store in West Edmonton Mall. After that, it reworked

Published on: March 15th, 2015 Brian Jackson

Does your business follow these ‘best of the best’ marketing practices?

If you ever wonder if your own marketing practices match up with what the best in the industry are doing, Adobe Systems Inc.'s annual Digital Index "Best of the Best" report is a

Published on: March 14th, 2015 Brian Jackson

Adobe gives sneak preview of upcoming Marketing Cloud features

Salt Lake City - Typically the new product features demonstrated on stage at a major conference like Adobe Summit are well-polished, fully tested and ready for deployment. But that's not the expectation at

Published on: March 12th, 2015 Brian Jackson

Kiip CEO Brian Wong on mobile marketing with transactional moments

At the Adobe Summit in Salt Lake City, Kiip CEO and founder Brian Wong discusses the platform his firm has created that provides marketers the opportunity to deliver rewards to people that have

Published on: March 12th, 2015 Brian Jackson

Adobe Screens extends digital experiences into retail stores

Salt Lake City - Marketers have used Adobe Experience Manager to publish campaign content to websites and mobile apps, but at its annual Marketing Cloud conference Adobe is asking "Why stop there?" A

Published on: March 11th, 2015 Brian Jackson

Adobe’s strategy vision for marketing charts a challenging path

Salt Lake City - Adobe Systems Inc. didn't waste any time at its annual Summit conference in telling its audience of marketers that their field is experiencing a sea change, and marketing must

Published on: March 10th, 2015 Brian Jackson

Adobe Summit kickoff: Marketing Cloud connects to physical world

Salt Lake City - As Adobe Systems Inc. opened up Summit, its annual digital marketing conference, it announced a slew of updates connecting its Marketing Cloud portfolio to more devices - including screens

Published on: March 10th, 2015 Brian Jackson

What marketers can learn from Pebble Time’s Kickstarter record

It's now official, the Pebble Time Kickstarter campaign is the most successful ever run on the site as it's passed $16 million and more than 64,000 backers for the new e-paper colour smart

Published on: March 5th, 2015 Brian Jackson

Salesforce expands Marketing Cloud with Predictive Decisions

San Francisco-based Salesforce Inc. announced a new application for its marketing cloud today that aims to give marketers the data they need to add a personalized touch to their campaigns. Called Predictive Decisions,

Published on: March 5th, 2015 Brian Jackson

Down the conversion funnel with Vidyard CEO Michael Litt

When Michael Litt started up Kitchener, Ont.-based video marketing platform Vidyard a few years ago, one of the first sales representatives he hired was previously with Salesforce.com. Since then, he hasn't looked back

Published on: March 4th, 2015 Brian Jackson

Pebble announces Time Steel and Smartstraps as updates to Kickstarter campaign

Just a week after launching its new, e-paper colour display Pebble Time smartwatch that nearly brought Kickstarter to a halt as it became the fastest-selling campaign ever seen on the crowdfunding site, Pebble

Published on: March 3rd, 2015 Brian Jackson

Thalmic Labs Myo armband hits consumer release, for sale on Amazon

Waterloo, Ont.-based Thalmic Labs released its arm band that allows users to interact with computers with a wave or a flick of the wrist for sale on Amazon.com on Monday. Previously only available

Published on: March 2nd, 2015 Brian Jackson

HTC One M9 unveiled at Mobile World Congress

HTC Corp. unveiled its new flagship smartphone on Monday, not wasting any time at Mobile Word Congress in Barcelona to show off its new HTC One M9 device. Those familiar with last year's

Published on: March 2nd, 2015 Brian Jackson

Head Honcho Hangouts with Wayne Berger, country manager, Regus Canada

It's often said that there's no more blurring of the lines between work and personal life - the boundaries have completely disappeared thanks to the flexibility offered by personal technology. As a result

Published on: February 27th, 2015 Brian Jackson