Articles By Brian Jackson

Canadian marketers are world’s biggest spenders: Salesforce report

Canadian marketers are spendthrifts when compared to their counterparts around the world, according to Salesforce.com Inc.'s 2015 State of Marketing report. Only Brazilians matched the zeal of Canadian marketers for hiking their spending

Share on LinkedIn Comment on this article Share with Google+ Published on: January 13th, 2015 Brian Jackson

Why the marketing metrics you care about are ‘OMG! bad’

Bad news marketers - all your efforts to connect the customer satisfaction ratings and Net Promoter Score (NPS) to a solid return on investment for your business are doomed to fail, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: January 12th, 2015 Brian Jackson

Apple announces record App Store revenues as it hikes Canadian prices

Editor's note - story updated Jan. 9 at 9:00 AM ET Apple Inc. has started billing its Canadian customers more than American customers to download apps as it comes off a record-breaking year

Share on LinkedIn Comment on this article Share with Google+ Published on: January 8th, 2015 Brian Jackson

It’s a bad idea to make marketing solely responsible for customer experience

Companies that rely on marketing or another sole department to take care of customer experience are not only less effective on executing, but often end up spending more money on it, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: January 7th, 2015 Brian Jackson

Oplii brings cloud power to Alberta’s oil fields

The price of oil might be at recessionary levels, but that hasn't stopped one Calgary-based cloud software startup from targeting oil and gas producers as a client base. Oplii is a new operations

Share on LinkedIn Comment on this article Share with Google+ Published on: January 6th, 2015 Brian Jackson

HP unveils new virtual reality display at CES

HP unveiled a new virtual reality display at the Consumer Electronics Show in Las Vegas on Monday. But unlike many screens being released at CES, this isn’t for entertainment. It’s a display made

Share on LinkedIn Comment on this article Share with Google+ Published on: January 6th, 2015 Brian Jackson

Marketing lessons we learned from 2014’s most successful Kickstarter projects

What do Neil Young, Levar Burton, and a 3D printer have in common? No, they're not all from the future, but nice try. If you guessed that they were all part of a

Share on LinkedIn Comment on this article Share with Google+ Published on: January 5th, 2015 Brian Jackson

Daniel Debow tapping Canadian startups to drive Salesforce’s wearables future

If you walked in to the Salesforce Wear keynote at Dreamforce, the annual mega-conference hosted by cloud software vendor Salesforce.com, you might think that you were in Toronto instead of host city San

Share on LinkedIn Comment on this article Share with Google+ Published on: January 2nd, 2015 Brian Jackson

Blogger predictions for 2015: crowdfunding, retail, and work

We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn't disappoint. Predictions aren't easy for writers to produce. When it comes to tech,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 19th, 2014 Brian Jackson

Vancouver firm raises $50 million to create ‘iTunes for home renovation’

Anyone that's had a home renovation that went on well beyond the projected completion date and ran over budget will find it easy to relate to the problem that motivated Jeff Booth to

Share on LinkedIn Comment on this article Share with Google+ Published on: December 18th, 2014 Brian Jackson

Here’s the security mistakes Sony made that you can avoid

Since it planned to release The Interview, a movie that depicted an assassination attempt on the leader of North Korea, Sony has been the target of a series of hacker attacks by a group

Share on LinkedIn Comment on this article Share with Google+ Published on: December 17th, 2014 Brian Jackson

2015 Predictions by Brian Jackson, Editor of ITBusiness.ca

In the year 2015... https://www.youtube.com/watch?v=H-ZuUm8WoWE Apple Pay will stay out of Canada. Banks will continue to push their own mobile apps as a method of digital payment rather than make a deal with

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2014 Brian Jackson

Here’s why marketers are targeting Canadians on Facebook with videos

If you scrolled through your Facebook news feed just ahead of the Black Friday weekend, here's a few things you may have come across: a shoe hovers in mid-air and then is consumed

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2014 Brian Jackson

Telus turns ‘Internet of Things’ into solutions any business can add to its monthly bill

Vancouver-based Telus Corp. is launching an Internet of Things (IoT) marketplace that will open up featuring 38 different solutions the telco and its partners can offer, it announced Wednesday. Previously Telus marketed several different

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2014 Brian Jackson