Articles By Brian Jackson

2013 year of the ‘mega breach’: Symantec

Cyber-criminals are getting better at using targeted attack methods and strategic planning to break into the digital data vaults held by major corporations, according to Symantec Corp. Last year set a record both

Share on LinkedIn Comment on this article Share with Google+ Published on: April 8th, 2014 Brian Jackson

Marketers more open to personalized offers than average consumer

Marketers are drinking their own Kool-Aid when it comes to wanting personalized offers, but the average consumer is less likely to care about receiving marketing messages tailored to their needs and interests, according

Share on LinkedIn Comment on this article Share with Google+ Published on: April 7th, 2014 Brian Jackson

Critics say Moore’s digital strategy effort falls short

It was a long time in the making, and it wasn't worth the wait. That's the general sentiment expressed by several critics of Minister of Industry James Moore's Digital Canada 150 plan. The

Share on LinkedIn Comment on this article Share with Google+ Published on: April 4th, 2014 Brian Jackson

Industry Minister unveils Canada’s digital economy strategy in Waterloo

Industry Minister James Moore unveiled a long-awaited national digital economy strategy at Waterloo-based OpenText Corp this morning in an announcement that was live-streamed online. The plan, dubbed Digital Canada 150, will include 39

Share on LinkedIn Comment on this article Share with Google+ Published on: April 4th, 2014 Brian Jackson

‘Unsend’ feature finally comes to email

Vanessa Hojda was an unknown Toronto-based York University student before she accidentally attached a photo of Nicolas Cage instead of her resume to an email job application. After sharing her mishap on her

Share on LinkedIn Comment on this article Share with Google+ Published on: April 3rd, 2014 Brian Jackson

Shopify brings POS to Canada, offers offline-only option

Ottawa-based Shopify Inc. is bringing its point-of-sales (POS) hardware and service to its native country of Canada after a successful launch in the U.S. and is also making a bricks and mortar-only Shopify

Share on LinkedIn Comment on this article Share with Google+ Published on: April 2nd, 2014 Brian Jackson

Windows XP: The final shutdown

On April 8, Microsoft Corp. will end its support for the Windows XP operating system. After 12 long years of receiving security updates, having Microsoft technical support answering your phone calls or emails,

Share on LinkedIn Comment on this article Share with Google+ Published on: April 1st, 2014 Brian Jackson

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

Litecoin is silver to Bitcoin’s gold: Charlie Lee

Charlie Lee is a firm believer of the power of cryptocurrency. One day, he envisions people paying for everyday goods and services using a mix of Bitcoin and other virtual currencies – like

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

Does baseball’s iBeacon endorsement mean Apple’s devices are a marketing home run?

I remember the first time I was the target of geo-locational marketing through the use of Bluetooth low energy devices. It was in San Francisco, while I was exploring Pier 39 in the

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson

Digital marketing strategy at Alex and Ani

SALT LAKE CITY, UTAH - You might be familiar with the charm bracelets sold by retailer Alex and Ani. The bracelets can be accessorized with countless charms available for purchase - whether its

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Adobe marketing data reveals ‘best of the best’ practices

SALT LAKE CITY, UTAH - What makes one digital marketer better than another? Well they receive more visits from smartphone and tablet users for one, and website visitors also spend more time browsing

Share on LinkedIn Comment on this article Share with Google+ Published on: March 26th, 2014 Brian Jackson

How CIO-CMO collaboration works at Audi

SALT LAKE CITY, UTAH - At the Adobe Summit for digital marketing, a closer collaborative relationship between the CIO and CMO was the topic of the day. Adobe announced a partnership with SAP,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson