Articles By Brian Jackson

Toronto firm’s software helps sales pros give contacts a Nudge

At Salesforce.com's annual Dreamforce conference in San Francisco, Toronto-based Nudge is launching its beta software for sales professionals. It helps you keep in touch with your contacts, even if you don't often have

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2014 Brian Jackson

Mark Organ’s secrets of how to create and grow a $1 billion market category

Some startups create new products or services, and others create an entirely new market category. Mark Organ is an entrepreneur that's done this twice with his marketing-oriented startups and he's at Dreamforce, the

Share on LinkedIn Comment on this article Share with Google+ Published on: October 14th, 2014 Brian Jackson

Bionym demos wearable integration with Salesforce app

Bionym is making the Nymi Band hardware available to developers for the first time. At Dreamforce in San Francisco, president Andrew D'Souza shows an example of what a customer-facing implementation of this wearable

Share on LinkedIn Comment on this article Share with Google+ Published on: October 14th, 2014 Brian Jackson

Bionym releases developer hardware in pursuit of ‘persistent identity’

SAN FRANCISCO -- Toronto-based Bionym launched its first wearable technology hardware  that anyone outside the company can get their hands - or, make that wrists - on Tuesday, taking its persistent identity platform

Share on LinkedIn Comment on this article Share with Google+ Published on: October 14th, 2014 Brian Jackson

Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 13th, 2014 Brian Jackson

A Dreamforce veteran’s guide to surviving the world’s largest single-vendor conference

The first time I attended Dreamforce in 2010, I was the only Canadian journalist in attendance. There were no press handlers herding me into presentation rooms, no familiar faces from my beat back

Share on LinkedIn Comment on this article Share with Google+ Published on: October 10th, 2014 Brian Jackson

Digital signage solutions spur customer engagement, interaction

At the Digital Trends Showcase in Toronto, the next generation in digital signage is about more than just displaying images - it seeks to be interactive and engaging. Adidas and its golf line

Share on LinkedIn Comment on this article Share with Google+ Published on: October 8th, 2014 Brian Jackson

HP’s corporate split presents branding conundrum

Yesterday, Palo Alto, Calif.-based HP Inc. announced it is splitting its 75-year-old technology business into two publicly traded companies: one named after the current corporate entity, and the other named Hewlett-Packard Enterprise. The

Share on LinkedIn Comment on this article Share with Google+ Published on: October 7th, 2014 Brian Jackson

Content marketing study answers the ‘5 Ws’ about B2B strategy

Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: October 6th, 2014 Brian Jackson

Mobile payments: a history of [in]security presentation

Using mobile devices to complete payment transactions in stores is on the brink of mass adoption in North America. What's not clear yet is what technology will be the most popular and how

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Brian Jackson

What will online ads look like in 10 years?

What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Brian Jackson

Quetzal offers iPad-based POS for clothing boutique shops

When Toronto children's clothing store Whistle Kids set up shop a year ago it was considering a point of sales (POS) system that its much larger competitors use, figuring it would need that

Share on LinkedIn Comment on this article Share with Google+ Published on: October 2nd, 2014 Brian Jackson

Tangerine to offer voice biometrics, assistant in updated mobile app

Tangerine CIO Charaka Kithulegoda remembers his bank's first foray into biometric authentication for online users way back in 1999 - a special type of mouse that would scan your fingerprint in order to

Share on LinkedIn Comment on this article Share with Google+ Published on: October 1st, 2014 Brian Jackson

Citrix’s Cubefree app connects mobile worker nomads

If you're a remote worker that is used to turning any local coffee shop you find into a personal office for the day, then you'll want to check out a new free app

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Brian Jackson