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Windows 10 will launch at the end of July, according to Lisa Su, president and CEO of Advanced Micro Devices (AMD).

Why didn’t Microsoft Corp. announce the release date of its major operating system update, you’re wondering? Well the announcement wasn’t exactly planned. Su let the details slip during a conference call with investors during a quarterly earnings call. Seeking Alpha posted a transcript of the call, which shows Su refered to the release date of Windows 10 in response to a question about AMD’s guidance for its second quarter., for which it estimates revenue will go down three per cent.

“What we are are factoring in is, you know, with the Windows 10 launch at the end of July, we are watching sort of the impact of that on the back-to-school season, and expect that it might have a bit of a delay to the normal back-to-school season inventory build-up,” she says.

AMD, a processor manufacturer, is a Windows partner and would be privy to the launch plans of Microsoft, so Su’s estimate on the release can be taken credibly. It also lines up with Microsoft’s more ambiguous timeline that it’s offered on the record to date, saying Windows 10 will be released this summer.

Microsoft released a consumer preview of Windows 10 back in January. With its Build conference taking place next week in San Francisco, it’s expected that more details about the general availability of the OS will be made known then.

Windows 10 will be a free upgrade to users currently running Windows 7 and above, Microsoft announced in January. Microsoft has also been referring to Windows 10 as a “service” akin to Office 365, which might mean a subscription model will be used for pricing.

 

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