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20 Questions on Green IT : Part 1 - Is it necessary for customers to pay a premium for green-friendly technology, and are they willing to pay that premium? I would say it’s not necessary in every situation. If we can get the externalities into the operating costs of things, then there will be a payback even in the cases where you do have to pay more upfront. Chris Stoate, president of Laser Networks, an Oakville-based VAR
Q. Is it necessary for customers to pay a premium for green-friendly technology, and are they willing to pay that premium?
A. I would say it's not necessary in every situation. If we can get the externalities into the operating costs of things, then there will be a payback even in the cases where you do have to pay more upfront.

Chris Stoate, president of Laser Networks, an Oakville-based VAR
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